Meet Heidi McIvor-Allen
Leading the digital efforts of Smith Richards Collective, Heidi McIvor-Allen has been in the digital marketing space for over 13 years. She spent five years working on the digital side of radio in both Saginaw, MI and Atlanta, GA followed by eight years in the agency world. She has worked extensively in sales & execution with significant expertise in automotive, events, hospitality, e-commerce and more. Heidi excels in all aspects of marketing. She has a successful background in integrating the right digital strategies into a company’s marketing efforts for measurable ROI. We will help take your digital marketing efforts to the next level and will give you a holistic, honest, and transparent approach to grow your business.
"You Can't Manage What You Don't Measure"
Expert Digital Marketing Consultant
From training to execution, Heidi’s team brings the marketing prowess to the table that guarantees client growth and success. Heidi is an expert in SEO, SEM, Branding, and Social Media marketing. She also offers expert website design and development and head turning digital ads. Heidi is an active leader in her industry outside her company as well, with active membership in ForbesWomen Forum, Meta’s Leaders Network, and a seat on the marketing board at Northwood University. She is also a trained brainstorm facilitator, a founding member of a Global
Women’s Collective, and is certified in Wellbeing in the Workplace.
Born and raised in Midland, Michigan, Heidi graduated from Central Michigan University with a Business Degree (Entrepreneurship Major & Marketing Minor). She completed an internship in Guam and then went on to teach English for a year in South Korea. Super active in her local community she sat on the Downtown Development Authority board as communications chair, marketing committee for United Way, Go Red for Women committee, founding board member for Social Media Club Great Lakes Bay Region, Leadership Midland class of 2009 alumni, Riverdays Festival committee member representing her 5 radio stations and more.