Meet Heidi McIvor-Allen

Leading the digital efforts of Smith Richards Collective, Heidi McIvor-Allen has been in the digital marketing space for over 13 years. She spent five years working on the digital side of radio in both Saginaw, MI and Atlanta, GA followed by eight years in the agency world. She has worked extensively in sales & execution with significant expertise in automotive, events, hospitality, e-commerce and more. Heidi excels in all aspects of marketing. She has a successful background in integrating the right digital strategies into a company’s marketing efforts for measurable ROI. We will help take your digital marketing efforts to the next level and  will give you a holistic, honest, and transparent approach to grow your business.

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Advertising
  • Addressable Geofencing
  • Conquest Emailing
  • Creative & Graphic Design
  • Web Design & Development
  • Google Analytics Expert
  • Google Ads (PPC)
  • Search Console / Technical SEO
  • Trained Brainstorm Facilitator
  • Positive Psychology - Wellbeing in the Workplace
  • Sales Training & Closing Business
  • Best Practices in Digital Marketing

"You Can't Manage What You Don't Measure"

Heidi McIvor-Allen

Heidi McIvor-Allen

Expert Digital Marketing Consultant

Are you just curious about how your marketing is performing? Not only can we execute all forms of digital marketing for your media company/cluster or individual station, we can help you set up trackable ways to measure your marketing ROI. With a project-based digital audit to help you find out what is performing and areas to save money. We can also help you get your social media advertising portals set up correctly and execute any station or sales program. In addition to that, we also offer training on Google Analytics, Facebook Business Manager, Facebook Ads, Google Ads, Canva, as well as how to plan content and brainstorm ideas to help you grow. We also can be a super valuable resource for your sales team on how to better position your station and data to advertisers, sponsors and partners with the ultimate goal of improving your reach online and increasing your ratings.

Thought Leader

From training to execution, Heidi’s team brings the marketing prowess to the table that guarantees client growth and success. Heidi is an expert in SEO, SEM, Branding, and Social Media marketing. She also offers expert website design and development and head turning digital ads. Heidi is an active leader in her industry outside her company as well, with active membership in ForbesWomen Forum, Meta’s Leaders Network, and a seat on the marketing board at Northwood University. She is also a trained brainstorm facilitator, a founding member of a Global
Women’s Collective, and is certified in Wellbeing in the Workplace.

Smith Richards Collective
Smith Richards Collective - About Us - Meet Steve Smith

Early Background

Born and raised in Midland, Michigan, Heidi graduated from Central Michigan University with a Business Degree (Entrepreneurship Major & Marketing Minor). She completed an internship in Guam and then went on to teach English for a year in South Korea. Super active in her local community she sat on the Downtown Development Authority board as communications chair, marketing committee for United Way, Go Red for Women committee, founding board member for Social Media Club Great Lakes Bay Region, Leadership Midland class of 2009 alumni, Riverdays Festival committee member representing her 5 radio stations and more.

When You Hire Smith Richards Collective, You Are Getting Our Collective Experience in Radio & Digital to Help You Succeed.

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Talent Coached
"Individually we are one drop, but collectively, we are an ocean"
Ryunosoke Satore