About the Smith Richards Collective in Phoenix, AZ

Veteran broadcast senior executives Steve Smith, Tim Richards, and their digital guru, Heidi McIvor-Allen are the founding partners of a new venture called the Smith Richards Collective (SRC). “At the most comprehensive level, SRC has the ability to assist in programming an entire cluster or group of stations in ALL FORMATS. We’re approaching the industry in a different way,” Partner Steve Smith commented. Tim Richards noted, “This is a full-service venture offering a wide spectrum of services that can be tailored to each client’s unique needs with the goal of improving the product while achieving immediate savings”.

SRC offers full-service white glove consulting including station and talent coaching services, brand growth & strategy, locating quality tracked talent, reviewing, and improving ratings through a dedicated team focused on ratings analysis and tactics to market to the listeners that matter most.

SRC also has a full-service digital marketing agency (McIvor Marketing) embedded in the collective offering a full spectrum of digital resources & support, training for sales & programming, and more led by partner, Heidi McIvor-Allen.

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Years of Experience
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Stations Programmed
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Talent Coached
Steve Smith

Steve Smith

Programming / Talent Consultant


Tim Richards Muehlhausen

Tim Richards

Programming / Ratings Guru


Heidi McIvor-Allen

Heidi McIvor-Allen

Digital Marketing & Sales


"Individually we are one drop, but collectively, we are an ocean"
Ryunosoke Satore