Veteran radio senior executives Steve Smith and Tim Richards and digital marketing strategist Heidi McIvor-Allen announce that they have joined forces to launch a new radio consulting group, the Smith Richards Collective. The Smith Richards Collective brings deep radio operations, programming, and digital marketing experience to radio stations and groups, with a fresh approach and innovative strategies to help stations grow their audience and revenues, while saving money.
Steve Smith, Partner at Smith Richards Collective, said: “At the most comprehensive level, SRC has the ability to assist in programming an entire cluster or group of stations in ALL FORMATS. We’re approaching the industry in a way that fits today’s needs.”
Tim Richards, Partner, Smith Richards Collective, noted: “This is a full-service venture offering a wide spectrum of services that can be tailored to each client’s unique needs with the goal of improving the product while achieving immediate savings.”
In addition to podcast and radio talent coaching services, the Smith Richards Collective offers full-service white glove consulting for radio stations and groups. Services include brand growth and strategy, music strategy and scheduling, production, imaging and talent services – including locating quality tracked talent and station voice talent, audience targeting and contesting, and reviewing and improving ratings through a dedicated team focused on ratings analysis and tactics to market to the listeners that matter most.
The Smith Richards Collective also includes an embedded full-service digital marketing agency, McIvor Marketing, which offers stations and groups a full spectrum of digital resources and support, including email marketing, podcast development and support, social and digital advertising, website development, and creative support, as well as training for sales and programming, led by partner Heidi McIvor-Allen.
